浙江社会科学

当下，网络社交中的圈层化导致虚拟场域群体极化现象日趋突显。通过对网络圈层的形成过程与圈层特质分析发现，由于网络圈层主体的复杂性、圈层间群体的派别性、网络圈层技术的助推性以及网络圈层间文化的异质性，导致微博舆情传播中因圈层间主体观点相斥，在不同圈层的互动中产生冲突而形成群体极化。同时由于舆情主体圈层化、舆情传播的突发与裂变性以及传播平台间的共振性，微博舆情在虚拟场域中的群体极化容易与现实发生共振效应。

At present, the stratification in social networking leads to more and more prominent group polarization in the virtual field. Through the analysis of the formation process of the network circles and their characteristics, this paper finds that the complexity of the main body of the network circles, the faction of these groups, the boosting of their technology, and their cultural heterogeneity, result in the formation of group polarization in the dissemination of Weibo public opinion because of the heterogeneity of opinions among these circles. At the same time, thanks to the stratification of the main body of public opinions, the suddenness and fission of public opinion dissemination, and the resonance between dissemination platforms, the group polarization of weibo public opinion in the virtual field is likely to have a resonance effect with reality.