浙江社会科学

在日常生活审美化浪潮的席卷之下,设计艺术已经成为完全意义上的生活艺术,同时也成为中国提升文化软实力与增强国际竞争力的重要手段。强烈的文化诉求,急功近利的生产消费模式以及设计者自身的创意贫乏,合力催生出了传统文化符号元素的拼贴设计手法。中国传统文化符号在被不断挪用、拼接、重释的过程中,脱离了原有的文化语境,在实质上形成了对中国文化根基的消解与颠覆。中国设计对传统文化的继承必须向纵深发展,要通过意象思维方式,从图形符号、技术表现等外在视觉表象,沉潜到对民族文化真正继承与设计美学本源力量的探寻中去。

Under the sweeping of the aestheticism of daily life, the design art has not only become the art of living in a full sense, but also become an important method to enhance the cultural soft power and the international competitiveness of China. The three factors,strongly cultural appeal, quick success mode of production in the value-consuming era, the lack of creativity of designers, gave the birth of design technique collaging the traditional cultural elements. The symbols of Chinese traditional culture have detached from the original culture context during the process of being constantly diverted, stitching and re-interpreted. And this process leads to the digestion and subversion of the Chinese culture foundation.To inherit the traditional culture, the Chinese design must be developed in depth. It should be transferred from the superficial phenomena study, such as the image composition and technique expression of design art, to the exploration of the origin power of national culture and design aesthetics through the image thinking.