浙江社会科学

当下旅游业正处于变革时期,在全球化和新技术革命时代,旅游目的地内多主体(公共部门、私营部门等)之间的互动更为频繁,联系更加紧密,围绕旅游的开发、规划、运营、管理等方面均面临着更严峻的考验和新的挑战,这要求推动旅游治理的升级,进而推动旅游的持续健康发展。在国家倡导"全域旅游"的背景之下,旅游的空间范围不再局限于景区、景点,时间范围也拓展为一年四季,旅游所涉及的人群、产业也越来越广,对旅游治理的要求也在提升。千岛湖是国内较早进行休闲目的地打造的湖泊型景区,其所在的杭州市淳安县也是全域旅游治理的典型案例之一。本文以淳安县旅游发展为样本,指出淳安县推进旅游治理中的得失,试图为全域旅游背景下的县域旅游治理问题提供行之有效的样本经验和参考意见。

The current tourism industry is in a period of change. In the era of globalization and new technological revolution, the interaction between the multi-subject(public sectors, private sectors, etc.) in the tourist destination is more frequent and the contact closer. The development, planning, operation, management and other aspects around the tourism are facing severer tests and new challenges, which requires the promotion of the tourism governance upgrade, and thus promoting the sustainable and healthy development of tourism. In the context of the national advocacy of "region-based tourism", the spacial scope of tourism is no longer limited to the scenic spots and attractions, and the time range is also extended to the year round, the people and industry involved in tourism are also wider and wider, and the request for the tourism governance is also improving.The Thousand Island Lake is an earlier lake-type scenic spot that was built as a leisure destination in China and Chun'an County where it is located is also one of the typical examples of the region-based tourism governance. Taking the tourism development in Chun'an County as a sample, this paper points out the success and failure of the tourism governance carried out in Chun'an County and tries to provide effective sample experience and reference opinions for the county tourism governance under the background of the region-based tourism.