浙江社会科学

存在文化是人类生存发展的印记与标志,是社会生成演进的源泉与推力。存在文化具有静态固化与动态可塑的双重属性,既是一定时期个体、家庭、社群、民族和国家固有的标识性文化,又是个体文化或群体文化之间的主次交替或强弱转化的迭代发展文化,新旧存在文化之间的独立与统一、碰撞与整合的对话关系构成存在文化传播机制。原始存在文化传播面临与算法化视频传播深度融合的范式转型,大众存在文化传播面临与分布式网络文化传播协同发展的范式转型,新旧存在文化正朝着全媒体纵深发展范式转向。存在文化传播的时代价值在于原始要素与现代要素、大众要素与分众要素的有机融合,传播者与受众、线性思维与非线性思维的叠加复合以及理性资讯、感性关系信息和算法场景信息的交互混搭。

Existential culture is the mark and symbol of human survival and development, and the source and thrust of social generation and evolution. Existential culture has the dual attributes of static solidification and dynamic plasticity. It is not only the inherent symbolic culture of individuals, families,communities, organizations, enterprises, institutions, nationalities and countries in a certain period, but also the iterative development culture of primary and secondary alternation or strong and weak transformation between individual cultures or group cultures. The independence and unity between the old and new existential cultures the dialogue relationship of collision and integration constitutes the existing cultural communication mechanism. The communication of original existential culture is facing the paradigm transformation of deep integration with algorithmic video communication. The communication of mass existential culture is facing the paradigm transformation of coordinated development with distributed network cultural communication, and the old and new existential culture is turning to the paradigm of all media indepth development. The time value of existential culture communication lies in the organic integration of original elements and modern elements, mass elements and focus elements; the superposition and combination of disseminator and audience, linear thinking and nonlinear thinking; and the interaction and mixing of rational information, perceptual relationship information and algorithm scene information.